The Lifecycle Of An Accounting Practice
In today’s environment, with all the direct competition as well as the available substitutes to your services, building and growing a successful, a super successful, bookkeeping, accounting, consulting or tax preparation practice, is really difficult. Really difficult. And, while there is really about only one marketing model that works for bookkeepers, accountants and tax professionals,… (0 comment)

The Origins Of Strategy
I started this discussion of Rainmaker Marketing by discussing the life cycle of an accounting practice. Today, I want to talk about the origins of strategy.   As time goes on, I’m going to teach you the difference between your Marketing Strategy, your Business Model and your Marketing Tactics. Once you understand these parts of…