The Lifecycle Of An Accounting Practice
In today’s environment, with all the direct competition as well as the available substitutes to your services, building and growing a successful, a super successful, bookkeeping, accounting, consulting or tax preparation practice, is really difficult. Really difficult. And, while there is really about only one marketing model that works for bookkeepers, accountants and tax professionals,… (0 comment)

The Origins Of Strategy
I started this discussion of Rainmaker Marketing by discussing the life cycle of an accounting practice. Today, I want to talk about the origins of strategy.   As time goes on, I’m going to teach you the difference between your Marketing Strategy, your Business Model and your Marketing Tactics. Once you understand these parts of…

An Introduction To Business Models
Okay, we’re going to go into some heavy stuff in this module, so be prepared to take notes. After you’ve been through all the posts in this material, this part is going to seem a little obvious, and goes head to head with all the controversy about the difference between business models and business strategy.…

An Introduction To Tactics
Tactics are the result of capabilities embedded in your firms resources. The activities these capabilities give you provide the tactics you are able to implement and are reflected how you deliver your Value Proposition. Resources built into your business model provide you with capabilities, which, when implemented, become the tactics that you use to accomplish… (0 comment)

A Review of the Rainmaker’s Strategy Matrix
So you’re thinking that in this first strategy session, I’m going to start things off by talking a bit about doing a typical SWOT analysis, aren’t you? You know, the one where you sit down and try to figure out your strengths, weaknesses, opportunities and threats. That’s the one McKinsey promoted as the end-all and… (0 comment)

Introduction To The Archer Strategy
In our last session, I introduced you to the concept of the simplified marketing strategy matrix, a framework for you as a local independent practitioner to use along with your business model design, strategy design and your selection of marketing tactics. Basically, what it boiled down to is that at the extreme end of each… (0 comment)

Introduction To The Simplified Brander Strategy
In our last session, I told you about the first quadrant in the simplified strategy matrix for local independent practitioners, the “Archer” strategy, where you target your market to a narrowly defined focus, just like an archer aiming at a target with a narrow focused shaft, adhering to Porter’s Generic Focus Strategies with either Differentiation… (0 comment)

Introduction To The Simplified Clumper Strategy
So far I have described the first two quadrants of the Rainmaker Marketing Simplified Strategy Matrix. The (A)rcher quadrant, and the (B)rander quadrant. Again, they are: A large market with many competitors, requiring the strategy of an Archer, and A small market with many competitors, requiring the strategy of a Brander. In the first quadrant… (0 comment)