Your Key Metrics
So far you’ve figured out who you are going to target, what their needs are, what you’re going to offer them, how you’re going to reach them, how you’re going to profit from them and what you’re going to need to deliver all that.   You have the ability to collect a lot of data,… (0 comment)

Rewarding Employees: Cash Or Things?
A few years ago Goodyear Tire & Rubber Company decided to test whether cash or tangible goods were more successful in an effort to improve sales of a new line of Aquatred tires. Their plan was simple and elegant: first they ranked their 60 retail districts according to previous sales, then divided them into two…

Are You Ready For Some Football?
Amazon sure hopes you are, as the eCommerce and cloud computing company signed a contract with the NFL to stream “Thursday Night Football” games for the upcoming season. Previously, Twitter, which originally signed a deal back in April 2016, with the NFL to stream “Thursday Night Football” games, reported an average viewership of 2.8 million,… (0 comment)

Client Lifetime Value And Churn
No discussion of Revenue Streams would be complete without be complete without a discussion of Client Lifetime Value And Churn.     Calculating CLV helps you decide how much you can invest in retaining a client so as to achieve positive return on your investment in acquiring that client. You probably don’t have a lot… (0 comment)