Recapping Your Business Model
In this session, I want to recap your Business Model Designing your own business model and keeping it up to date with the changing environment is an ongoing process. Just like your strategic planning process is one that you need to revisit time and time again, your business model is one that you should evaluate… (0 comment)

Fishing For Clients
A few years ago Goodyear Tire & Rubber Company decided to test whether cash or tangible goods were more successful in an effort to improve sales of a new line of Aquatred tires.   Their plan was simple and elegant: first they ranked their 60 retail districts according to previous sales, then divided them into… (0 comment)

Wisdom Of The Ages From P.T. Barnum
“Without promotion something terrible happens… Nothing!” P. T. Barnum Phineas Taylor Barnum was the consumate promoter, showman and businessman. His successes are legendary. He became so successful that he even promoted the exit to his museum as a feature unto itself by posting signs all through his museum that said “This way to the Egress.”… (0 comment)

Your Cost Structure
Your Cost Structure – What does it cost you to operate your practice under your chosen business model? Take a look at the business model you have generated as you’ve done your worksheets, and list your most important costs. Your costs are mainly identified through your list of resources and your list of activities.  … (0 comment)