Fishing For Clients
A few years ago Goodyear Tire & Rubber Company decided to test whether cash or tangible goods were more successful in an effort to improve sales of a new line of Aquatred tires.   Their plan was simple and elegant: first they ranked their 60 retail districts according to previous sales, then divided them into… (0 comment)

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Wisdom Of The Ages From P.T. Barnum
“Without promotion something terrible happens… Nothing!” P. T. Barnum Phineas Taylor Barnum was the consumate promoter, showman and businessman. His successes are legendary. He became so successful that he even promoted the exit to his museum as a feature unto itself by posting signs all through his museum that said “This way to the Egress.”… (0 comment)