Introduction To The Developer Strategy
While I was writing this course, I released it to my newsletter subscribers. During that time, I got emails “up the gump stump” asking me to speed up writing what has become the “Rainmaker Protégé” marketing strategy series. Well, it made me feel good. And, what you’re getting here is the finished product of several… (0 comment)

Introduction To The Simplified Clumper Strategy
So far I have described the first two quadrants of the Rainmaker Marketing Simplified Strategy Matrix. The (A)rcher quadrant, and the (B)rander quadrant. Again, they are: A large market with many competitors, requiring the strategy of an Archer, and A small market with many competitors, requiring the strategy of a Brander. In the first quadrant… (0 comment)

Introduction To The Simplified Brander Strategy
In our last session, I told you about the first quadrant in the simplified strategy matrix for local independent practitioners, the “Archer” strategy, where you target your market to a narrowly defined focus, just like an archer aiming at a target with a narrow focused shaft, adhering to Porter’s Generic Focus Strategies with either Differentiation… (0 comment)