Where’s The Staff?  Got Employees?
[postgopher name=”pg001″] There’s one mistake that all accountants think they know how to handle, but absolutely none do. Well, almost none, anyway. Marketing .   When you went to school, you learned how to be an accountant, how to post debits and credits, and how to create understandable financial reports. When you went out into…

Don’t Forget To Ask For The Order
[postgopher name=”pg001″] We all have to ask for the order at some time or another. Dearly Beloved’s favorite memory of me and order taking is our first big seminar, with over 500 folks crammed into the community room at our local mall.   Little ol’ me was so excited with the turnout, I gave the… (0 comment)

I Read A Book!  It’s One You Should Read.
[postgopher name=”pg001″] Well, this post almost didn’t get done. If you’ve been watching, I’ve sort of allotted some of my blog posts to Chauncey Hutter Jr., a tax marketing guru up in Charlottesville, Virginia.   I’ve heard my members talk about Chauncey and his bootcamps for years. It seems that quite probably half of my… (0 comment)

Accountants Find Long Content Webpages Get Readers
[postgopher name=”pg001″] Accounting firms are among the top beneficiaries of a new study detailing the results of a study on the impact of consolidating individual website pages into authoritative long-format content. Long-format content is identified as a page containing enough information to be a “one-stop-shop” for information about the firm and the services it offers.… (0 comment)