Big Firms Chasing Acquisitions To Carve Out New Niches
With Accenture’s acquisition of marketing and sales consultancy Brand Learning and technology services firm Search Technologies, EY’s launch of their Tax Technology and Transformation division, as well as Deloitte’s acquisition of the advertising firm Heat to complement their Deloitte Digital division, and finally KPMG’s acquisitions of SR7 and renaming it their Social Media Intelligence Group… (0 comment)

4 Step Secret Sauce Formula for Tax Business Owners
During tax season especially, I’ve noticed tax professionals love to be active, but in their busyness they don’t accomplish as much as they think they do.   If you could do nothing else, but cut activity disguised as accomplishment by 50 percent, your profits would skyrocket and you’d have all the time you needed to… (0 comment)

They Couldn’t Stop Reading Their Email Because . . .
We’ve been told that all the data shows attention spans are dropping, but new data collected over the past six years shows that email subscribers are spending more time reading the emails they receive.   The thing to remember is that readers tastes have evolved, and that how they interact with emails is determined by… (0 comment)

The Potential Of Client Analytics Shocked This . . .
I’ve been expecting this. You should have seen it coming too. First the backstory. Some years ago, one of our members (name and/or location to remain private) had a local accounting firm with about 700 full service accounting writeup clients. Because he was in a very volatile market, when the recession of ’08 hit, he… (0 comment)

Old Time Accountants Were Shocked When They Saw This . . .
Many established practitioners got started in the days before the internet, and have been slow to adopt the new marketing techniques that automation has made available. Many new practitioners are so adept at the technology, that they jump right in without stopping to understand how it affects their practice. The few who do stop and… (0 comment)