Major accounting franchises are taking a toll on small, local accountants, forcing them to wage a price war rather than focus on quality. Over 1/3 admit that return preparation fees average under $130. Tax franchises and software continue to undercut local practitioners in terms of prices. They enjoy an economy of scale that allows them… (0 comment)

By Cesar Bacani at CFO Innovation At the 4th CFO Innovation Indonesia Forum in Jakarta, the Asia Managing Director of a workflow management consulting company was in a pensive mood.     “One might think that as long as humans trade with one another, we’ll have something like the invoice,” he said. “But in reality… (0 comment)

Marketing accounting services requires a focused plan to ensure adequate growth rates. Practitioners using focused “rainmaker” plans are posting annual growth rates of 20% or better. The most recent study from Practice Builder Publishing, conducted through an online poll, reveals that 41% of small local accountants are experiencing annual growth rates of less than 5%.… (0 comment)

This post was inspired by The Heart of Conversion Rate Optimization – ‘Net Features – Website Magazine and an analysis of Daniel Kahneman’s book, Thinking, Fast And Slow, as excerpted by the Central Intelligence Agency (CIA).   My favorite book, that I have never been able to finish, is ‘Thinking, Fast and Slow,” by Dr.…