Using Your IDAC Score To Rank Your Services
Okay, by now you should be getting a handle on the value of your clients, as practice building evangelists (Life and Recency Scores), and their lifetime value as clients (Services Score, and Profit Score).   Your next step is to align your line of services and products with the wants and needs of your target… (0 comment)

How Automated Email Marketing Systems Work
Do you use an automated email newsletter as part of your lead generation and nurturing program? If not, you should. Practitioners who use marketing automation as a part of their overall strategy grow on average at a 451% faster rate than their counterparts. Having an automated email mewsletter is a part of every successful marketing… (0 comment)