Your Key Activities
Tactics are the actions you take to implement your strategy. Your tactics are limited by the resources you have built into your business model. Your resources have capabilities, and when you combine the action of any two of these capabilities, you have a tactic. Remember that. Your resources have capabilities, and when you implement their… (0 comment)

LSU Department of Accounting Hosts Annual Awards Banquet – E. J. Ourso College of Business
More than 40 students were presented with scholarships in recognition of their academic accomplishments at the Department of Accounting’s annual awards banquet on Thursday, April 21. Additionally, Assistant Professor Jared Soileau was given the Vincent C. Brenner Award, presented annually to the untenured faculty member who has been most productive in academic research. Assistant Professor… (0 comment)

Is Cold Calling Making A Resurgence Among Accountants?
Accountants typically shy away from cold calling. The sages of the profession preach against it, but a new breed of young, assertive, and energetic professionals is discovering the lost art of cold calling and making inroads into the once sacrosanct turf of the old pros. Cold calling can take many forms, from sitting at a…

Your Irresistible Offer
A USP is thoughtful and logical, as Rosser Reeves described, but your Milton, as well as every other prospect in the whole world, yourself included, acts on emotions. Humans are impulsive and according to Nobel Prizewinning economist, Daniel Kahneman, operate on an instinctive and subconscious level to process decisions. According to Dr. Kahneman, humans only… (0 comment)