Five Steps Of Marketing Automation
[postgopher name=”pg001″] The hot topic of the day is marketing automation. And, of course I’ve been writing a lot about its pro’s and con’s, but I haven’t written very much about the why’s and how’s. At least that is what the emails from the folks who know more about it than I do are telling… (0 comment)

Know Your Accounting Clients Needs And Close The Deal
[postgopher name=”pg001″] Almost every practitioner I talk to talks about their skill at making sales. But, every time I ask them about the ‘Client Needs Analysis’ portion of their sales presentation, I get rambling, poorly thought out answers to how they determine a clients needs.   Now granted, almost every small business needs an outside… (0 comment)

Increasing Referrals For Your Tax Practice
[postgopher name=”pg001″] Without a doubt, when you survey the tax industry, tax business owners will tell you: referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have… (0 comment)

Download Your FREE Report!- Marketing Automation Mastery!
Available in PDF format. Only Available For A Limited Time! Download The Practice Builder Publishing FREE Marketing Automation Report Now To: Uncover the secrets to getting more results with less effort through the use of automation! Find out how why automation is more than just saving time, and why it can multiply your earnings! Discover…

Fishing For Clients
A few years ago Goodyear Tire & Rubber Company decided to test whether cash or tangible goods were more successful in an effort to improve sales of a new line of Aquatred tires.   Their plan was simple and elegant: first they ranked their 60 retail districts according to previous sales, then divided them into… (0 comment)