Determining Your Target Market’s Needs
So, if you’ve been following along with this strategy series, you should now have three or four documents lying on your desk. The first one being Porter’s Generic Strategies, the second being your Rainmaker’s Target Market Selection Worksheet, the third the Simplified Strategy Matrix, and the fourth being the Rainmaker’s Canvas. This isn’t like some… (0 comment)

Using Free Surveys to Generate New Fees and Clients
Effective client preliminary surveys can help you improve client loyalty and increase average revenue per client. Making surveys a regular part of your marketing strategy will help you build an avalanche of new clients seeking your services.     An effectively structured preliminary survey will allow you to: identify cross-selling and consolidation opportunities, identify clients… (0 comment)

How To Get More Out Of Your Content And Marketing Offers
This post was drawn from the Inbound Marketing Blog, and a post written by Brooke Hazelgrove at http://www.more-business-online.com.au/blog/get-more-from-your-content-and-marketing-offers Recycling is great – good for the environment, and good for producing a lot of content in a short period of time. Creating and maintaining content for marketing your business online can be a lot of work.… (0 comment)

Get New Clients By Thinking Fast And Slow
This post was inspired by The Heart of Conversion Rate Optimization – ‘Net Features – Website Magazine and an analysis of Daniel Kahneman’s book, Thinking, Fast And Slow, as excerpted by Frank J. Babetski, for the Central Intelligence Agency (CIA).     We’ve all been there. Working on a prospect, or talking to a client,… (0 comment)