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The Lifecycle Of An Accounting Practice
In today’s environment, with all the direct competition as well as the available substitutes to your services, building and growing a successful, a super successful, bookkeeping, accounting, consulting or tax preparation practice, is really difficult. Really difficult. And, while there is really about only one marketing model that works for bookkeepers, accountants and tax professionals,… (0 comment)

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How Long Should It Be?  (Your Pitch, That Is.)
[postgopher name=”pg001″] One short elevator speech isn’t enough to convince me, but long descriptions of your service offerings annoy me because they’re long without a good reason,” is a common complaint among small business owners when looking at making a change in accounting firms. So my question is, “Where is the happy medium?”   When… (0 comment)