Where’s The Staff?  Got Employees?
There’s one mistake that all accountants think they know how to handle, but absolutely none do. Well, almost none, anyway. Marketing . When you went to school, you learned how to be an accountant, how to post debits and credits, and how to create understandable financial reports. When you went out into the big wide…

Introduction To The Archer Strategy
In our last session, I introduced you to the concept of the simplified marketing strategy matrix, a framework for you as a local independent practitioner to use along with your business model design, strategy design and your selection of marketing tactics. Basically, what it boiled down to is that at the extreme end of each…