From Capabilities To Tactics
As you learned in our last session, Tactics are combinations of activities available to you through the capabilities of the resources you have available. When your capabilities become routines, and exist in the culture of your practice, you have developed a core competency. The routines you develop include the coordination of the diverse production skills… (0 comment)

Your Key Activities
Tactics are the actions you take to implement your strategy. Your tactics are limited by the resources you have built into your business model. Your resources have capabilities, and when you combine the action of any two of these capabilities, you have a tactic. Remember that. Your resources have capabilities, and when you implement their… (0 comment)

LSU Department of Accounting Hosts Annual Awards Banquet – E. J. Ourso College of Business
More than 40 students were presented with scholarships in recognition of their academic accomplishments at the Department of Accounting’s annual awards banquet on Thursday, April 21. Additionally, Assistant Professor Jared Soileau was given the Vincent C. Brenner Award, presented annually to the untenured faculty member who has been most productive in academic research. Assistant Professor… (0 comment)

Your Irresistible Offer
A USP is thoughtful and logical, as Rosser Reeves described, but your Milton, as well as every other prospect in the whole world, yourself included, acts on emotions. Humans are impulsive and according to Nobel Prizewinning economist, Daniel Kahneman, operate on an instinctive and subconscious level to process decisions. According to Dr. Kahneman, humans only… (0 comment)

The 5 stages of project creep
Understanding your emotional response to realizing you are being asked to work for free is the first step to feeling better about those so-called clients. Whether you’re just starting out as an independent practitioner or you’ve been doing it for decades, one thing never changes – someone always wants you to work for free. The… (0 comment)

What A Difference 30 Years Makes!
This post was originally entitled “What A Difference 20 Years Makes!,” but as my good friend Mark pointed out, my math sucks moose eggs, so I have edited it to reflect the corrections. I am sooo embareassed. (Yes, that one was on purpose) *************** I was digging through some files, researching for data to include… (2 comments)