How Long Should It Be?  (Your Pitch, That Is.)
One short elevator speech isn’t enough to convince me, but long descriptions of your service offerings annoy me because they’re long without a good reason,” is a common complaint among small business owners when looking at making a change in accounting firms. So my question is, “Where is the happy medium?”   When you’re selling… (0 comment)

Five Steps Of Marketing Automation
The hot topic of the day is marketing automation. And, of course I’ve been writing a lot about its pro’s and con’s, but I haven’t written very much about the why’s and how’s. At least that is what the emails from the folks who know more about it than I do are telling me.  … (0 comment)

Increasing Referrals For Your Tax Practice
Without a doubt, when you survey the tax industry, tax business owners will tell you: referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling… (0 comment)

Download Your FREE Report!- Marketing Automation Mastery!
Available in PDF format. Only Available For A Limited Time! Download The Practice Builder Publishing FREE Marketing Automation Report Now To: Uncover the secrets to getting more results with less effort through the use of automation! Find out how why automation is more than just saving time, and why it can multiply your earnings! Discover…