Accountants Find Long Content Webpages Get Readers
Accounting firms are among the top beneficiaries of a new study detailing the results of a study on the impact of consolidating individual website pages into authoritative long-format content. Long-format content is identified as a page containing enough information to be a “one-stop-shop” for information about the firm and the services it offers. The long… (0 comment)

Increasing Referrals For Your Tax Practice
Without a doubt, when you survey the tax industry, tax business owners will tell you: referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling… (0 comment)

Recapping Your Business Model
In this session, I want to recap your Business Model Designing your own business model and keeping it up to date with the changing environment is an ongoing process. Just like your strategic planning process is one that you need to revisit time and time again, your business model is one that you should evaluate… (0 comment)