Meanwhile, your competitor down the street is talking to your client, using their payroll service needs as a door opener. Subtly letting your client know they are a full service accounting practice, making you vulnerable.
The challenge for most practitioners is fitting a small ticket service like payroll into their consulting practice. There’s the possibility of additional overhead of clerical staff, the purchasing, installing and learning new software, while at the same time you are having to spend time with your regular consulting clients.
Today, many forward thinking accountants have discovered a system to implement payroll and other business tools into their existing schedules with little man hours and huge profits.
Providing a payroll service to your clients is going to make them happy. Instead of referring them away to a payroll specific business, you can implement all their needs right in your own office just by changing your business strategies.Providing a payroll service to your clients is going to make them happy. Click To Tweet
Once your client is set up on the payroll system, computer software takes care of the rest and all you do is sit back and watch your profits soar. You make the sale once; you get paid for years and years each and every month.
You don’t want your competitor down the street to become the first full service accounting firm that can handle all of their needs in one place and thusly having your client switch all of his services to ‘the other guy’.
You need to change your business focus and business strategies to focus on your customer’s whole needs.
What other products and services are they requiring?
By implementing a new business strategy and incorporating something as simple as implementing payroll into your practice, your company will net long term income and profits. Your customers will be much happier and will keep all their eggs in your basket, once you can prove that you can be their one-stop full service business.
Business strategies can take years to develop, and cost thousands and tens of thousands of dollars by hiring a strategist. Your customers have the answers already, they may not be verbalizing them, because you haven’t asked the right questions.Your customers have the answers already, they may not be verbalizing them, because you haven't asked the right questions. Click To Tweet
Firstly, in order to establish a firm and stable business focus, you need to extend your focus beyond your front end and find out what your back end line is doing.
What else does your customer need?
Who better to ask than your customers themselves? By incorporating a structured business strategy, you will have more customers than you ever dreamed of. Simple word of mouth in any industry is often all it takes to make or break a business. Make your company by changing your business focus to your back end, and your customer’s needs.
Other businesses will think; full service? I have four companies doing what this one company is doing. I wonder how much I am being overcharged?
You can incorporate sound business focus into your business strategies just by listening to what your customer wants. Tools are, of course, available to help you implement you new business strategies. Look at implementing simple payroll software to enhance your portfolio with your clients. Change your business focus to a consumer-need driven focus today, and watch your profitability and stability in the market increase steadily, month after month.
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