HomeTips You Can Use

Instant Bookkeeping, Accounting or Tax Practice Growth Strategies

Like Tweet Pin it Share Share Email
One of the trickiest aspects of practice building is the process of gaining a reputation as a knowledgeable expert. And, as you’ve undoubtedly heard, it’s also the single most important thing you can do to attract quality, profitable, clients. The more you are recognized and requested, the better the quality of the clients will be that you attract – and the more you can increase your fees.

 

The challenge for most practitioners is having the time to develop speeches, lesson plans for small business coaching, creating press releases, writing articles and newsletters, and producing books for publishing, along with having a system for updating these materials on a regular basis and keeping them current. So, the secret to marketing professional services is to have a clear goal in mind and focus all your efforts on achieving that goal. By deciding exactly what you want to achieve, you can pick and choose the best methods and audiences to build your practice in leaps and bounds.

That only sounds like common sense, doesn’t it? Yet you’d be surprised how often reasonable, intelligent financial consultants and accountants plunge headfirst into trying to market themselves and their business without a clear, attainable goal. Without an overall goal, your practice building tactics (and that’s exactly what all those speeches, small business coaching and articles are, aren’t they?) are likely to be too scattered and disorganized to have a big overall effect. Here are some simple steps to help you focus your practice building and choose tactics that work for marketing professional services.

  1. Define your goals.
    Without goals, you have no way to target your marketing tactics, or evaluate their success. Consider the work you most enjoy, the parts of your field at which you excel, the kinds of customers with whom you prefer to work. In five years, would you rather be the top small business accounting firm in your area, or the go-to person for new business startups? The answers to questions like those will help you create a comprehensive practice building plan targeted toward reaching that goal.

    Write down your goal at the top of a sheet of paper. That’s the start of your practice building plan.

  2. Break your goals down into objectives.
    Now that you know where you want to go, you can set up a timeline to get there. Keep in mind that objectives are not tasks – those come a little later in your planning.

    Your objectives may read: We will increase start-up consulting services by 10 percent in the next six months, or

    We will gain 5 new clients through referrals in the next 12 months.

  3. Define your tactics for marketing professional services.
    Now it’s time to talk strategy. What has to be done to increase your consulting work to start-up clients? Will you use direct-mail marketing? Face to face meetings? Volunteer your time at the Small Business Administration? Each strategy should have a clear benefit in moving you toward one or more of your objectives.
  4. Establish tasks within your marketing tactics.
    Here’s where you get to the real nitty gritty work of marketing professional services – deciding what to do and who should do it. For instance, you’ve decided that one of your marketing tactics is to establish a professional presence in your community. Specific tasks related to that practice building strategy might be to write and send out one press release about your practice each month, to attend at least two Chamber of Commerce events each month and to teach one continuing education course in your expertise every other semester.
  5. Delegate tasks!
    You have your expertise – others have theirs. Conserve your time to put into your practice rather than practice building by making use of the expertise of others. Engage a professional writer to compose your press releases. Subscribe to a clipping service to forward only those news tidbits that are important to your business rather than reading through a dozen professional publications.

The secret to effectively marketing professional services is to have a plan with an overall goal and consistent marketing tactics. Combine a plan with your own practice building tactics and watch your business take off.

The secret to effectively marketing professional services is to have a plan with an overall goal and consistent… Click To Tweet

Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.

Best to you and yours,

kirks-sig

 

Kirk

P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.


Join over a half dozen accounting practitioners like yourself that like us on Facebook, plus join over 7 fast growing practitioners by joining our private Practice Builder Publishing Facebook Members Group! (Like those numbers? I just made them up. The group is small, but the advice is huge. Join now, while you can get in for free.)
Share your experiences, and pick our brains.

 

Get GREAT Results - Fast!

I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.

If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.

To get started building your practice as a consultant, Industry Specific Marketing Kits are your fastest and easiest pathe to building a niche specific consulting business. simply click on the link below to find out more.



Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *