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Using Viral Marketing in Building Your Accounting, Consulting or Tax Practice

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Viral marketing is hot – on the internet. But, let’s climb out of the box and bring it home. Let’s use it here, in building your practice.

Viral marketing is a voluntary referral. Its greatest strength lies in its ability to become innocuous and to spread on its own, without additional effort on the part of the marketer, until it builds to a critical and unstoppable mass.


Develop a viral concept, take a little effort to get the program started, provide the fuel that turns the engine, and watch the clients come-a-callin. Sounds great doesn’t it?

Viral marketing is also a heckuva lot harder than that.

What can a local practitioner provide that will spread positive word about them throughout their community? Let’s put it another way, what can a local practitioner provide that will spread positive word about them throughout their community, that will be exclusive, hard to duplicate, and is desired?

One answer is your service knowledge. Putting your knowledge into an easy to transmit form, and making it easy to use.

Viral marketing using FREE products or services to clients and prospects who willingly pass a recommendation along to their own customers and prospects is a great way to advertise without a lot of effort on your part.

Professionals who are aware of the value of viral marketing take advantage of its benefits at every opportunity, and you should also. You can increase your client engagements and revenues through the sharing of FREE information. Some of the more effective methods of viral marketing by professionals are:

Business management books. You can share your FREE business management book with all who visit your office, or attend your seminar, or who subscribe to your FREE client newsletter. With your name as the author of a business management workbook or textbook, and including your practice information, you have a vehicle for transmission, especially if worksheets and forms in the book require interaction between small businesses in the community.

You should include your name and practice information on each form or worksheet that the business owners will be distributing among themselves. Make sure to inform those who receive your FREE book that they are FREE to share copies of it with their own customers and contacts.

FREE surveys and mini-audits. You can provide FREE surveys and mini-audits to clients and prospects in various specialized niches of their business. Each survey report provides you with an opportunity to sell additional services and consulting engagements. Keep the survey or mini-audit short and specialized, retaining the opportunity to provide an additional service at a later date.

One important feature of the survey or mini-audit is that your report need only identify the problem areas you have identified. You always inform the prospect that you can show them how to solve those problems for a small additional fee of … you fill in the blank.

Client Workshops and Seminars. Small fee, or free if they bring a prospect. Don’t forget to have an inventory of back of the room products and aftermarket services you can sell after the meeting. Tape the session and mail each attendee a copy – for their friends.

Make yourself aware of all means of FREE advertising available to you. Publishing books, articles and newsletters, giving classes, seminars and speeches, offering press releases, special reports and mini-audits all work to spread the word that you are a knowledgeable professional, and an expert in your field.

Experiment with the various ways of viral marketing until you find the ones that work best for you. Click To Tweet

The more you spread the word about your products and services, the more prospects will seek you out. Marketing professional services is extremely competitive and you should use all the avenues that are available to you in advertising your practice and your services.

Experiment with the various ways of viral marketing until you find the ones that work best for you. Successful practitioners not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your skills.

Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.

Best to you and yours,




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