The study examined search results and website traffic for multiple long-format pages at different intervals after publication – at one month, three months and six months.
“Long-form pages perform well in search results because they serve the needs of consumers,” said Dan Goldstein, president of Page 1 Solutions, in Golden, Colorado. “Users don’t go to Google and all search the same phrase to find a solution, so it makes sense for practitioners to broaden their search marketing to take advantage of the semantic variations presented by actual consumer search.”Long-form pages perform well in search results because they serve the needs of consumers Click To Tweet
The case study revealed both the traditional and newfangled benefits of long-format pages for a website’s search marketing.
Each long-format page on the firm’s website enjoyed exposure for approximately 45 to 140 actual consumer search queries, as well as superior rankings for high-level keyword phrases. Pages also saw a boost in traffic after their long-format rewrites – notably a 287 percent increase in visitors to one page and 688 percent more visitors to another within 90 days.
Other studies have shown that long form content is also shared through Twitter and Facebook up to 900% more than shorter posts. Ultimately, greater visibility in search results and more visitors to the website increases the potential for more leads.
According to Search Engine Journal, studies on Google ranking factors find that top-ranking Web pages have word counts of 1,000 or more. The latest study provides a real example of the benefits of long-format content not only in search results, but in actual traffic to the website as well.
While many accountants balk at the idea of writing for the web, and resort to “Done For You” services, such as the simple automated email marketing system offered at Practice Builder Publishing, more aggressive marketers are enhancing their web presence by “repurposing” content.
Once they have provided the client with the answer to their question, their next step is to rewrite the information into the form of an article or report, making sure that there is no client specific information, and that the client cannot be identified from the content.
After rewriting the information into a generic article or report, making sure that all relevant information is covered, and that site visitors not only have their questions answered, but are able to understand how to contact the practitioner for help with their particular situation, the article is posted to the website.
Articles that generate traffic for the website range from 1,000 words to as much as 2,400 words, with 1,700 words being the most optimal.
One important point to keep in mind is to write for scanability. The typical web visitor only reads 28% of a page’s content. However, no matter what the topic is, it should not be written just for length. The article should contain what is necessary to get the point across, no more, no less.
Source: Page 1 Solutions
Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.
Best to you and yours,
P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!
P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.
Share your experiences, and pick our brains.
Get GREAT Results - Fast!
I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.
If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.
On the Practice Builder Publishing site, I teach everything I have learned over the years, and how you can use it effectively and efficiently. One of the coursesI teach is the "Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke" training course, and it's only $27.
To get started building your practice, and building it FAST, all you have to do is click this link below. Click the button below and order now!