Accountancy marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere.
Any major change in the marketplace, however, brings not only threats but exciting new opportunities, too. And firms that understand the forces shaping the future of the professional services marketplace will have an advantage.
So navigate over to Hinge to discover the five important trends that are shaping the future of accounting marketing: