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What A Difference 30 Years Makes!

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This post was originally entitled “What A Difference 20 Years Makes!,” but as my good friend Mark pointed out, my math sucks moose eggs, so I have edited it to reflect the corrections. I am sooo embareassed. (Yes, that one was on purpose)


I was digging through some files, researching for data to include in a big time project I am working on, in between a gazillion deadline oriented projects, when I found my 1985 annual goals. One clerk, and me doing the marketing, and I thought I was rich.

If you have a practice budget, I’d love to take a look at it. I promise to keep practice details private. Just send it through the contact form here. Here’s mine from 1985. How does yours compare.


In case you are wondering, the dark percentage goals were just that, goals. I have no idea whether I made budget that year or not. Cute to see that line for a data entry clerk. We had just bought several IBM compatible PC’s for the year, but I guess I didn’t realize I was no longer sending the data out to be processed.

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Comments (2)

  • Thank you Mark. That was a blatant faux pas and I am thoroughly embarrassed at how my math skills have degenerated, especially since the holidays have worn me out. Dearly Beloved and her entertaining of the children had me walking for twelve to sixteen hours a day last week. It was pure h*ll walking all over Key West, and I guess I was too tired to think. Yes, I am making excuses, and darn proud of how I did it.

    FYI – The budget was developed from percentages my mentors provided, and I was following their production model up until 1985. Their model included a central DEC with workstations. Not being at their level, I started with data entry forms and sent the data to a data entry center fifty miles away, over in Greensboro, until 1985 when I replaced my little “Leading Edge Model D” with three PC’s with Intel 286 processors. Ah, those were the days.

    Anyhoo, since I was cold calling and doing the marketing of and by myself, the only real expense I had was sample work product I used as a drop off piece. Nice looking it was. I think I have one around here somewhere. If I can find it, I’ll do another blog post of images. Matter of fact, that might be a cool series to show all the crud I had in my system. It worked well.

  • Hi Kirk:

    A couple of things.

    1) Your 1985 numbers are 30 years ago, not 20…..

    2) I remember using the green ruled paper when I first got out of college, brings back not too find memories of cross footing errors.

    3) I made the decision years ago to never have employees or an office outside of my home. So my incremental costs never amount to more than an extra phone line, some office equipment and business cards. Not that I do not leverage the efforts of others, but it is always as a percentage of the revenue that activity is generating. This year was the first year I worked up a budget of sorts. I wanted to do more marketing activities and have allocated 7.5% as a target to spend on marketing. So I appear to be behind your 13% goal in 1985.


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