HomeTips You Can Use

How To Get More Out Of Your Content And Marketing Offers

Like Tweet Pin it Share Share Email
This post was drawn from the Inbound Marketing Blog, and a post written by Brooke Hazelgrove at http://www.more-business-online.com.au/blog/get-more-from-your-content-and-marketing-offers

recycle_content_250wRecycling is great – good for the environment, and good for producing a lot of content in a short period of time.

Creating and maintaining content for marketing your business online can be a lot of work. There’s a certain level of quality that you want to maintain to create engaging, regular content, and then you need to up your game again for your marketing offers, in order to convert leads and bring in more business.

When assessed as singular pieces of work, it can be a lot of content to write. But with a bit of planning, you can cut down on the work to be done, and instead make your content work harder for you. How exactly?The answer lies in the relationship between the content and the marketing offer.

As Twig Is To Branch, So Is Content To OfferAt their core, your regularly published content and your marketing offers are very similar. They’re both created to answer genuine, burning questions that your ideal buyers will have. They’ll be created specifically to meet your buyers where they’re at in their decision-making process, so that at every step towards a purchase, you’re able to support them in their decision.

So, with such a core similarity shared between the marketing offer and regularly published content, what makes them so different?Your offer needs to be of a higher calibre than your content. That’s the essential difference. Your regular content is free to access, and can be found and consumed by everyone. The marketing offer, though, is gated, and needs to be of high-enough value (as perceived and confirmed by the buyer) to warrant the buyer trading their contact details to obtain it.

This handy relationship actually means that we can turn the marketing offer into different pieces of content, and pieces of content into a marketing offer with little effort. Let’s have a look at that, shall we?

Continue at: How To Get More Out Of Your Content And Marketing Offers

Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.

Best to you and yours,

kirks-sig

 

Kirk

P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.


Join over a half dozen accounting practitioners like yourself that like us on Facebook, plus join over 7 fast growing practitioners by joining our private Practice Builder Publishing Facebook Members Group! (Like those numbers? I just made them up. The group is small, but the advice is huge. Join now, while you can get in for free.)
Share your experiences, and pick our brains.

 

Get GREAT Results - Fast!

I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.

If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.

On the Practice Builder Publishing site, I teach everything I have learned over the years, and how you can use it effectively and efficiently. One of the coursesI teach is the "Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke" training course, and it's only $27.

To get started building your practice, and building it FAST, all you have to do is click this link below. Click the button below and order now!

300Off_BuyNowButton



Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.