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The Mobile-Oriented Future of Marketing Is Not Coming – It Already Arrived

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According to its most simplistic definition, mobile marketing is the art of promoting your product or service in a way that it appeals to mobile device users. When done correctly, this kind of marketing provides potential customers with personalized, time- and location-specific adds – which obviously presents a fantastic promotional window for marketers.

 

For years now, mobile marketing has been hailed as the future of marketing, as something that will revolutionize the way we promote businesses down the line. However, while we’ve all grown accustomed to saying that, it appears that we’ve already entered the era of mobile dominance. Between Google’s mobile-first index and the fact an astonishing amount of people use smartphones on a regular basis, we’ve reached a point where choosing not to implement some kind of a mobile marketing strategy means significantly trailing behind your competition.

Today, we’re putting this point of view into perspective with the following infographic we discovered on AppGeeks.org.

The infographic is backed primarily by the overwhelming numbers that display what kind of a role mobile devices are currently playing in our lives. According to recent studies, the number of smartphone users is forecast to grow to around 2.5 billion by the time 2019 comes about. Furthermore, it is estimated that an average person checks their phone around 80 times every single day – roughly every 12 minutes.

Obviously, judging by these numbers alone, mobiles offer a lot of opportunities for businesses to advertise their services.

Besides explaining the marketing potential of mobile phones, the infographic will also help you understand just how versatile mobile marketing really is. It facilitates a plethora of multi-channel strategies which include a wide range of activities that connect advertisers to a broad customer base in a seamless fashion.

Finally, one of the biggest advantages of mobile marketing is that, when implemented correctly, this type of marketing targets potential leads with personalized information that arrives in customers’ comfort zones.

This is an ideal scenario that no other marketing channel can quite offer.

All in all, mobiles and marketing seems to be a match made in heaven, so let’s see if we can analyze it more in-depth with this detailed infographic.

 

Max Chekalov

Social media and Max is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max's curiosity and vision bring invaluable insight and value to any project.

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