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I Read A Book! It’s One You Should Read.

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Well, this post almost didn’t get done.

If you’ve been watching, I’ve sort of allotted some of my blog posts to Chauncey Hutter Jr., a tax marketing guru up in Charlottesville, Virginia.


I’ve heard my members talk about Chauncey and his bootcamps for years. It seems that quite probably half of my members or subscribers have been to his workshops at one time or another.

Well, good old Kirk finally got curious.

And asked Chauncey if I could interview him for one of my limited number of podcasts. I was surprised when he said yes, and we did a podcast.

After the podcast, Chauncey asked me if I had read either of his books. Well, good old Kirk is also a cheap so and so, and no, I had not.

Chauncey sent me copies. Not just one of his books, but both of them. And, Dear Heart, good old Kirk has actually started reading them, and is pleasantly surprised at how good they are.

Seems that Chauncey is not an accountant who thinks he has discovered the holy grail of tax marketing, but is actually a college eddicated marketing expert. Yes, my friend, Chauncey majored in marketing and graduated from a major southeastern university (Appalachian State University in Boone, NC) and worked in marketing for major corporations before returning home to work with his family.

I usually take grandiose internet claims with a major grain of salt. Heck, I made them myself when I got started. So, over the years I had pretty much discounted all of Chauncey’s talk about how he built his family practice.

Gotta tell you, I think he did it.

Now, I’ve only gone through one of the two books so far, the one titled ‘Blockbuster,’ but I’ll be continuing on and finishing both, because the stuff in the books is good and solid.

I have to say that as I read it, almost every marketing idea he taught was something that I was aware of. It wasn’t new, and that is what I meant by ‘solid.’

The stuff Chauncey was teaching in his book is stuff that a marketing major would learn in college, adapted and modified to fit the times and the market.

The big value for me was seeing it in print.

Sure, I say I knew all the stuff he was talking about, but even the greatest expert usually needs a mentor, and seeing the material laid out in a way I could understand brought it all back to life for me.

Sure, I say I knew all the stuff he was talking about, but even the greatest expert usually needs a mentor Click To Tweet

And you know what, I started making notes.

I started making notes in the margin. Writing notes on yellow pads so I could develop the ideas and build a marketing program for myself using Chauncey’s ideas.

Who’s Your Milton?

If you’ve been following the Rainmaker Marketing Protégé Course here on Practice Builder Publishing, you may have learned about finding your Milton. Chauncey’s got it. See page 57.

Are you running a business or are you pretending? All my life I have had the attitude that real work is not for me. That’s probably why I enjoyed building up my practices and then selling them off (always at a Tidy profit I might add). What does Chauncey have to say about that? See chapter 8.

I don’t give workshops. But Chauncey does.

And, after reading his first book, I think I’ll have to recommend him as one of the experts you can count on for ideas and guidance in building your practice.

So go get ’em folks. Get his books, attend his bootcamp.

Oh, and the reason this post almost didn’t get written? I lost the book yesterday and was panicking because I couldn’t find it. All my notes were with the book. Thank goodness I remembered reading it in the doctor’s waiting room day before yesterday. LOL And, thank goodness they didn’t keep it. I think my doctor was reading it.

I told him that I know he isn’t in the tax business, but he could get his own free copies by going to chauncey’s website at https://book.taxmarketing.com/order-book-free.

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