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The Unexpected Situation Practitioners Find When . . .

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It’s that time again, the time when folks absolutely have to start prepping for tax season. Between continuing education requirements, planning a marketing campaign, ordering software and supplies, and doing it all in the midst of an upcoming holiday season, it’s business as usual.

 

And by usual, I mean it is usually about this time of year that most practitioners start trying to figure out how they are going to make themselves stand out in the market this year. How they are going to reach the market they think will provide the greatest return on their time investment, and how they will grow their business to overcome churn. Lot’s to keep in mind.

Each year, practitioners all across the country come into the fall of the year with the same problems. Preparing a marketing plan, staying up to date on tax law changes and feeling the annual cash flow pinch as end of year costs arrive before the beginning of year cash flow kicks in.

It's a seasonal business, whether you consider yourself to be running an accounting practice or a tax practice. Click To Tweet

And, seasonal businesses have their ups and downs.

Literally.

That’s why there are so many indpendent practitioners who work part-time, out of their homes, or as a side business in someone else’s location. Even the big boys do it. Look at Jackson-Hewitt’s arrangement with Walmart as an example.

What’s missing each year about this time?

A plan.

Practitioners are either flying by the seat of their pants, following the same routine they have followed each year, or they are enrolling in one of the annual training programs taught by senior marketing experts, trying to make a change and find a practice differentiator this year.

The surprising thing is that even though the routine is the same each year, each year practitioners everywhere feel like it is the first time they have been this unprepared and fret for weeks or even months about the upcoming season.

Just as if the arrival of tax season was totally unexpected.

At about this point, I’m feeling like I need to paraphrase Sammi Smith and say “Help Me Make It Through The Season.”

Doesn’t quite have the ring that Sammi does, but to some practitioners it can be just as mournful.

Now, I have a great admiration for the senior marketing trainers in the field, Chauncey, Salim, Bruce, Hugh and the others, but one thing they miss is the prep work that comes way ahead of tactics selection.

You see, as powerful as each of these experts is, they all are marketing tactics, which means they assume you have a plan and a strategy.

Usually a local practitioner has neither. Most local practitioners are so busy putting out fires for clients that they operate by the seat of their pants, testing one tactic or another and seeing how they shake out.

Luckily, most of the tactics are applicable to any market, unless of course, your competitors have adopted the same tactic. In a case like that, it’s usually too late to regroup. You are committed, for the season, and have to choose alternate tactics for the next season.

And, try to avoid the same situation, where your competitors are using the same tactics.

Fortunately, there is a way to know in advance what tactics to choose, and possibly even know what tactics your competitors will be using.

It’s not too late.

You can learn the basics from Practice Builder Publishing, for FREE.

But, you need to act now, and fill out the enrollment form at the bottom of this page to get started in the Practice Builder Publishing Rainmaker Marketing Protégé Six Week Mini Challenge.

By the end of this six week course, you will understand how to select a strategy that fits your practice, and what tactics you can use to accomplish the goals you have set in your strategy.

And again, it’s FREE.

There is just no other course like it.

But, if you want to be ready before your tax season marketing plans have to be set in stone, you must enroll now.

To get started, just fill out the form and click click to get started!

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