The pitch is alluring, be listed in a Who’s Who, build your reputation and achieve higher income.
This morning, I got received my daily dose of press releases (where do you think I find all this stuff?) and again, there were two or three press releases for some local in Punxatawney who was listed in some grand sounding book of Who’s Who. Every single one of them looking to be mentioned in their own local media.
[bctt tweet=”The pitch is alluring, be listed in a Who’s Who, build your reputation and achieve higher income.
Thing is, even with these hokey paid for listings, local media is quick to pick up on an award or listing of a local resident. For the media, it’s an easy way to build their own reputation in the community as someone who cares about local happenings.
Recently, I wrote several posts about the “Awards Season” the folks at EY, PwC, KPMG and Deloitte were going through with their own spate of awards. Awards they were giving to local businesses and individuals. I wrote these posts when I realized that the awards ceremonies actually benefited the award givers as much as, if not more, than the award recipient.
A quick analysis made me realize that when an award to a local business or individual was given, a multitude of things happened at once.
First of all, the obvious. The local business or individual was recognized and honored, and their reputation was enhanced and solidified.
But then secondly, I recognized that the award recipient would have developed a sense of loyalty and devotion to the person or organization that gave them the award. Indirectly, they became proponents, or evangelists for the award giver.
And, of course, the third value was the publicity and recognition that the award giving firm received in the community, from the media, and all of the other participants who were nominated and could say that they were ‘runner ups’ in the award contest.
[bctt tweet=”A quick analysis made me realize that when an award to a local business or individual was given, a multitude of things happened at once.” via=”no”]
Speaking of which, as we learn from this experience, our friend Chris Groote and I are developing a complete Awards System that make the entire system easy and understandable by local practitioners, and we’re making it available to you.
But, before we release the system, we want to know if there is any interest. so, if you’re interested in a low cost way to generate tons of free publicity in your community and attract dozens of new small business or individual accounting or tax clients, here’s your chance to get in early. We’ll be rolling this out as a “Done For You” program in time for the annual “Awards Season” just in time to get you off to a good new year.
So, if you’re looking to score some easy clients, and do it on a regular basis, just note in the comment section below and let us know what you’re looking for. The manual isn’t quite finished, so it could be your chance to have a program designed especially for you.
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Best to you and yours,
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