HomeNews

Accountancy Marketers Are Spending More, And Getting Just As Lost

Like Tweet Pin it Share Share Email
Top news of the day reports that accounting firms are spending more than ever on marketing, but they’re also shifting their priorities, as the discipline becomes more embedded in the profession. Which, as we continue to preach is an absolute must if they want to break out of the pack and differentiate their practice.

While the average spend for marketing is reported to be up from last year by 3.94 percent of revenue, the Association For Accounting Marketing says it’s very difficult for firms to differentiate themselves, and in general it requires more spending.

However, readers of Practice Builder Publishing who are following the Practice Builder Publishing Rainmaker Marketing Protégé Course are finding that the process is clear and precise and well defined.

Sessions from the complete course are being posted weekly here on Practice Builder Publishing under the tag Rainmaker Protege Course. You can probably find the tag at the bottom of this page, and clicking the link created under that tag will take you to a page where all posts from the course are listed.

The Rainmaker Marketing Protégé Course refines the process for developing a complete accountancy marketing strategy and selecting the correct tactics for that strategy, all based on the business model of your practice. It’s a free resource and sessions will continue to be released until the entire course is online.

While the Association for Accounting Marketing is an excellent firm, and if I was still in practice, I would probably want to join, it appears they are weak in the tools related to the development of marketing strategy for accountancy.

To quote: “I think you’re seeing a bit of a turning point. Accounting marketing is still young. … Marketers are taking a more strategic role, and finding their way.”

Accounting marketing is still young. … Marketers are taking a more strategic role, and finding their way. Click To Tweet

Just over a quarter of firms’ marketing budgets are spent on salaries/compensation, but a recently released survey found that that’s one of the few areas where accounting marketing professionals aren’t all that satisfied.

Maybe that is because they don’t have a grasp of how to build a strategic marketing plan for a professional services firm.

Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.

Best to you and yours,

kirks-sig

 

Kirk

P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.


Join over a half dozen accounting practitioners like yourself that like us on Facebook, plus join over 7 fast growing practitioners by joining our private Practice Builder Publishing Facebook Members Group! (Like those numbers? I just made them up. The group is small, but the advice is huge. Join now, while you can get in for free.)
Share your experiences, and pick our brains.

 

Get GREAT Results - Fast!

I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.

If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.

On the Practice Builder Publishing site, I teach everything I have learned over the years, and how you can use it effectively and efficiently. One of the coursesI teach is the "Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke" training course, and it's only $27.

To get started building your practice, and building it FAST, all you have to do is click this link below. Click the button below and order now!

300Off_BuyNowButton



(Visited 24 times, 1 visits today)

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *