Accountancy Marketers Are Spending More, And Getting Just As Lost

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Top news of the day reports that accounting firms are spending more than ever on marketing, but they’re also shifting their priorities, as the discipline becomes more embedded in the profession. Which, as we continue to preach is an absolute must if they want to break out of the pack and differentiate their practice.

While the average spend for marketing is reported to be up from last year by 3.94 percent of revenue, the Association For Accounting Marketing says it’s very difficult for firms to differentiate themselves, and in general it requires more spending.

However, readers of Practice Builder Publishing who are following the Practice Builder Publishing Rainmaker Marketing Protégé Course are finding that the process is clear and precise and well defined.

Sessions from the complete course are being posted weekly here on Practice Builder Publishing under the tag Rainmaker Protege Course. You can probably find the tag at the bottom of this page, and clicking the link created under that tag will take you to a page where all posts from the course are listed.

The Rainmaker Marketing Protégé Course refines the process for developing a complete accountancy marketing strategy and selecting the correct tactics for that strategy, all based on the business model of your practice. It’s a free resource and sessions will continue to be released until the entire course is online.

While the Association for Accounting Marketing is an excellent firm, and if I was still in practice, I would probably want to join, it appears they are weak in the tools related to the development of marketing strategy for accountancy.

To quote: “I think you’re seeing a bit of a turning point. Accounting marketing is still young. … Marketers are taking a more strategic role, and finding their way.”

Accounting marketing is still young. … Marketers are taking a more strategic role, and finding their way. Click To Tweet

Just over a quarter of firms’ marketing budgets are spent on salaries/compensation, but a recently released survey found that that’s one of the few areas where accounting marketing professionals aren’t all that satisfied.

Maybe that is because they don’t have a grasp of how to build a strategic marketing plan for a professional services firm.

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