Brand Engagement Signals
The awards and your main brand will probably earn mentions in some prominent industry pubs. Online, you will also see a rise in branded/navigational searches (both for the main site and the awards), strong user satisfaction activity, repeat visits, etc.The awards and your main brand will probably earn mentions in some prominent industry pubs. Click To Tweet
Brand Equity and Goodwill
You should also build some really valuable relationships in the industry and even earn some brand evangelists as well. Again, people really appreciate that someone in the niche is celebrating their work, helping promote their industry, and generating exposure for their business. So it is in their best interest to help you promote the awards. The more people who learn about the awards, the more that will see their work.
Everybody is a winner with this type of project. And it’s not too many marketing campaigns that can turn out like that. But when they do, it feels pretty damn good.
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