Let’s Bust Your Bubble. What Truisms Are Really True For Accounting?

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“You won’t line up clients without making cold calls.”

“You have to blog if you want to be recognized as an authority.”

“You have to be a published author and do public speaking in order to get media attention.”


You’re right to be suspicious of these “practice builder admonitions.” Singular statements like these are too often holdovers of dogma from someone lacking in imagination and puffed up with their own self certainty.

Worse, the frequent failure of following these simplisitic practice building rules fills many an accountant with self-doubt and dread, when they recognize that the stated or implied “should” in each of these types of statements is a parent word limiting their growth and vision. After such a statement, many people conclude one of the following:

  • “I’d better do this thing that I hate and am not good at.”
  • “What’s wrong with me? I really, really, really don’t believe this advice.”
  • “I’ll never succeed without their help.”
Worse, the frequent failure of following these simplisitic practice building rules fills many an accountant with self-doubt and dread Click To Tweet

All of this is hogwash, of course.

Their is only one person whose advide you need to follow, and that is you. You are the only person who knows what capabilities you have, whether they be inate or extrinsic. You are the only one who has the ability to define the business model that best fits with those capabilities. And, you are the only one who can select the unique strategy and tactics that will fit your model and your capabilities.

Of course, I sell a course that guides you through the basics of business model, strategy and tactics, and I hope you will take advantage of it. But, it’s not the only answer to understanding those topics. It is the only one that explains those topics with a focus on building a bookkeeping, accounting or tax practice, which of itself can save you a lot of time and money as you begin to understand what your real capabilities are. Next time you are on the Practice Builder Publishing website (http://practicebuilderpublishing.com), check it out. It’s called the Rainmaker Marketing Protégé Course.

Meanwhile, as you wander around the interweb, looking for that magic bullet, keep it in mind that you are the only one in your particular environment, with your unique capabilites, able to create your own unique business model and select your own particular strategem and tactics.

Join us here at Practice Builder Publishing and become a part of the community, whether you become a contributing author, a peer recruiter, or merely a raving devotee of the Practice Builder Publishing resources, I'll work with you personally so you can reach the goals you set.

Best to you and yours,




P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.

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I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.

If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.

On the Practice Builder Publishing site, I teach everything I have learned over the years, and how you can use it effectively and efficiently. One of the coursesI teach is the "Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke" training course, and it's only $27.

To get started building your practice, and building it FAST, all you have to do is click this link below. Click the button below and order now!


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