Five Steps Of Marketing Automation
The hot topic of the day is marketing automation. And, of course I’ve been writing a lot about its pro’s and con’s, but I haven’t written very much about the why’s and how’s. At least that is what the emails from the folks who know more about it than I do are telling me.  … (0 comment)

Increasing Referrals For Your Tax Practice
Without a doubt, when you survey the tax industry, tax business owners will tell you: referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling… (0 comment)

Fishing For Clients
A few years ago Goodyear Tire & Rubber Company decided to test whether cash or tangible goods were more successful in an effort to improve sales of a new line of Aquatred tires.   Their plan was simple and elegant: first they ranked their 60 retail districts according to previous sales, then divided them into… (0 comment)