Getting The Restaurant Prospect As A Client
Knowing what to ask when interviewing a prospect for the first time is often a tricky undertaking. Sometimes it helps to have a script. While there are many sources for strong closing scripts for accounting practitioners, there aren’t nearly as many guides for selling to specific industries or niches.   Selling to specific industries and… (0 comment)

Developing Your Value Proposition
Your Value Propositions – what problems do you solve for your clients? A couple of sessions back, after I had finished talking about “Target Market Segments,” you should have developed an hypothesis about who your target customer is, and identified that target as a singular person you could talk to. In my example, it was…