An Introduction To Tactics
Tactics are the result of capabilities embedded in your firms resources. The activities these capabilities give you provide the tactics you are able to implement and are reflected how you deliver your Value Proposition. Resources built into your business model provide you with capabilities, which, when implemented, become the tactics that you use to accomplish…

An Introduction To Business Models
Okay, we’re going to go into some heavy stuff in this module, so be prepared to take notes. After you’ve been through all the posts in this material, this part is going to seem a little obvious, and goes head to head with all the controversy about the difference between business models and business strategy.…

The Origins Of Strategy
I started this discussion of Rainmaker Marketing by discussing the life cycle of an accounting practice. Today, I want to talk about the origins of strategy.   As time goes on, I’m going to teach you the difference between your Marketing Strategy, your Business Model and your Marketing Tactics. Once you understand these parts of…

The Lifecycle Of An Accounting Practice
In today’s environment, with all the direct competition as well as the available substitutes to your services, building and growing a successful, a super successful, bookkeeping, accounting, consulting or tax preparation practice, is really difficult. Really difficult. And, while there is really about only one marketing model that works for bookkeepers, accountants and tax professionals,…

What A Difference 30 Years Makes!
This post was originally entitled “What A Difference 20 Years Makes!,” but as my good friend Mark pointed out, my math sucks moose eggs, so I have edited it to reflect the corrections. I am sooo embareassed. (Yes, that one was on purpose) *************** I was digging through some files, researching for data to include… (2 comments)

Brainstorming Hour – Cross Selling And Up Selling
We had another great, mind boggling, session yesterday with the brainstorming hour. Talked almost the entire hour about cross-selling, upselling and referring, and how to meet the requirements of IRC §301.7216. I was shocked at how few folks really understood the requirements of §7216, or were even aware of its existence. If you are not… (0 comment)