Tax Preparation Services And An Affinity Marketing Redux
[postgopher name=”pg001″] One of my earliest successes in the tax business, and the root cause of tax season overload that made me realize that I did not want to be in the three months a year consumer tax preparation business, was my success with affinity marketing, the marketing to a targeted group based on their… (0 comment)

Cause Related Marketing And The Strategy Challenge
This post was inspired by the Morgan Stanley Strategy Challenge at http://www.morganstanley.com/strategychallenge/index.html I’ve talked many times about how I opened up each of my four offices using the same method, canvassing business neighborhoods and making cold calls on unsuspecting prospects. It was hard laborious work, but it worked. When I began in Cartersville, I didn’t… (0 comment)