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tax services – Practice Builder Publishing – Tools & Resources For Accountants And Tax Practitioners

Tax Preparation Services And An Affinity Marketing Redux
[postgopher name=”pg001″] One of my earliest successes in the tax business, and the root cause of tax season overload that made me realize that I did not want to be in the three months a year consumer tax preparation business, was my success with affinity marketing, the marketing to a targeted group based on their… (0 comment)

Cause Related Marketing And The Strategy Challenge
This post was inspired by the Morgan Stanley Strategy Challenge at I’ve talked many times about how I opened up each of my four offices using the same method, canvassing business neighborhoods and making cold calls on unsuspecting prospects. It was hard laborious work, but it worked. When I began in Cartersville, I didn’t… (0 comment)