The Easy Path To More Accounting Clients
This post was inspired by “4 Steps to Lead Nurturing: Walking the buying path with your customers” by Brian Carroll (http://b2bleadblog.com/2015/04/customer-journey-map.html)   As Brian says, lead generation can take time. He also says that nurturing the prospect is the only way to push them forward until they become a client. This is especially true in… (0 comment)

Is Cold Calling Making A Resurgence Among Accountants?
Accountants typically shy away from cold calling. The sages of the profession preach against it, but a new breed of young, assertive, and energetic professionals is discovering the lost art of cold calling and making inroads into the once sacrosanct turf of the old pros. Cold calling can take many forms, from sitting at a…