Where’s The Staff?  Got Employees?
There’s one mistake that all accountants think they know how to handle, but absolutely none do. Well, almost none, anyway. Marketing . When you went to school, you learned how to be an accountant, how to post debits and credits, and how to create understandable financial reports. When you went out into the big wide…

Introduction To The Archer Strategy
In our last session, I introduced you to the concept of the simplified marketing strategy matrix, a framework for you as a local independent practitioner to use along with your business model design, strategy design and your selection of marketing tactics. Basically, what it boiled down to is that at the extreme end of each…

What does it take to become a great Rainmaker?
I’m on the emailing list of several major tax marketing guru’s. It pays to stay aware of what the competition is doing out in the marketplace. And, I see all sorts of hype and promises, from buy my course and you’ll be a gazillionaire tomorrow, to this is the next great hope and if you…

Accounting And Tax Clients Don’t Understand Their IRA
According to IRS statistics, only approximately 15.2% of the U.S. population owns an IRA. While the average among those who do own them is over $27,000, 46 percent of those responding to a recent survey by TIAA-CREF don’t think they have enough money to save any more than they currently do. But, experts say that…