Evaluating Your Accounting Practice Resources
In our last session in this series on Strategy Development, you were introduced to the Rainmaker Strategic Resources Worksheet as a way of identifying your current resources and capabilities. But, if you have identified a unique market, with unique needs, the probability is that you are not going to have all the resources you will… (0 comment)

Determining Your Target Market’s Needs
So, if you’ve been following along with this strategy series, you should now have three or four documents lying on your desk. The first one being Porter’s Generic Strategies, the second being your Rainmaker’s Target Market Selection Worksheet, the third the Simplified Strategy Matrix, and the fourth being the Rainmaker’s Canvas. This isn’t like some… (0 comment)

Introduction To The Developer Strategy
While I was writing this course, I released it to my newsletter subscribers. During that time, I got emails “up the gump stump” asking me to speed up writing what has become the “Rainmaker Protégé” marketing strategy series. Well, it made me feel good. And, what you’re getting here is the finished product of several… (0 comment)